Blueviel Google Ads Case Study

The Client & The Objective

About Blueviel

Blueviel is a Miami pool service company covering residential, luxury and commercial pools across Miami-Dade — rated 4.9★ from 400+ Google reviews, with 30+ team members and 24/7 emergency service.

Websiteblueviel.comCore ServicesPool cleaning • Green pool recovery • Equipment maintenance • Acid wash • Emergency service Account Condition at StartHigh cost per conversion • Campaigns limited by budget and bid strategy Engagement FocusTurn more Google Ads spend into phone calls and quote requests — efficiently and predictably.

The Objective

✓Generate more phone calls and quote requests from Miami-Dade pool owners
✓Lower the cost of every conversion, so each ad dollar works harder
✓Remove budget and bid-strategy limits that were holding campaigns back
✓Build a data-driven account that can scale month after month

The Starting Point — February 2026

Account performance before optimization

$2.02KAd Spend

34Conversions

$59.46Cost per Conversion

36Phone Calls

Account Snapshot

Each conversion cost $59.46 — nearly $60 — on $2.02K of monthly spend, leaving little efficiency to scale from.
Account diagnostics flagged campaigns as limited: a Google-created campaign by budget, the Brand Name campaign by bid strategy.
Conversions (34) and phone calls (36) were low for the spend — clear room to improve lead volume and efficiency.

The Strategy: Audit, Optimize, Scale

Audited Tracking & Account Setup

Reviewed conversion actions, call tracking and campaign settings so every decision could rest on accurate data.

Removed Budget & Bid Limits

Addressed campaigns flagged as limited by budget or bid strategy so spend could reach the searches that matter.

Focused on High-Intent Searches

Tightened keywords, negatives and ad copy around Miami pool-service intent — cleaning, green pool recovery and repairs.

Continuous Optimization

Reviewed search terms, bids and ads month after month, compounding the gains from February through April.

The Results — March 2026

The first full month after optimization

	FEB	MAR
Conversions	34	55	+62%
Cost / Conv.	$59.46	$42.56	−28%
Phone Calls	36	59	+64%
Ad Spend	$2.02K	$2.34K	+16%

Conversions jumped 62% on only 16% more spend — every ad dollar started working harder, with cost per conversion falling from $59.46 to $42.56.

Sustained Growth, Not a One-Month Spike

April 2026 held the gains and improved efficiency again

Monthly Conversions

FebMarApr

Cost per Conversion

Feb $59.46 → Mar $42.56Apr $38.63

Ad Spend

Feb $2.02K → Mar $2.34KApr $2.24K

Phone Calls

Feb 36 → Mar 59Apr 57

Conversions climbed from 34 to 58 in two months while cost per conversion kept falling — a repeatable improvement, not a one-month spike.

The Three-Month Scorecard

February baseline vs. March and April

METRIC	FEB	MAR	APR	FEB → APR
Conversions	34	55	58	+71%
Cost / Conversion	$59.46	$42.56	$38.63	−35%
Phone Calls	36	59	57	+58%
Ad Spend	$2.02K	$2.34K	$2.24K	+11%

Cost per Conversion ($)

Feb

$59.46

Mar

$42.56

Apr

$38.63

Ad spend grew about 11%, but conversions grew 71% — the account got meaningfully more efficient as it scaled.

The Bottom Line

February 2026 → April 2026

+71%Conversion Growth34 → 58 per month

−35%Cost per Conversion$59.46 → $38.63

+58%Phone Call Growth36 → 57 calls

+24Extra Conversions / Monthon only ~11% more spend

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